Feature 15 April 2026

Bodies of evidence

Images have the power to shape how gender inequality is understood, debated and governed. At a time when trust in evidence is fraying and AI makes visual shortcuts ever easier, Global 50/50’s collection of imagery reimagining gender justice around the world, recently exhibited with the RSA at Expo 2025 Osaka, shows a way forward

A topless person with visible tattoos poses against a dark background, wearing a bright green wig and large pink flower-shaped sunglasses—a bold statement in design. The image is bordered by a solid light green frame.
A woman with long dark hair pulled back, wearing gold dangly earrings and a light-coloured textured jacket, speaks with an expressive face against a dark background, embodying the elegance of a Royal Designer for Industry (RDI).
Imogen Bakelmun
Curator, researcher and writer
reading time: Nine minutes
Arts and society Diversity and inclusion Rethinking Public Dialogue

Summary

Imogen Bakelmun explores how images shape public understanding of gender inequality, particularly in an era of misinformation and AI-generated visuals. Through her work with the independent think tank Global 50/50, Bakelmun curated the This is Gender collection, which showcases photography that challenges traditional visual narratives – which often portray women and marginalised groups through a narrow or stereotypical lens. By foregrounding diverse perspectives and lived experiences, the collection reframes visual evidence and rebuilds trust – demonstrating how more ethical and inclusive storytelling can support gender justice.

Main image:
FLOWERS ARE BEAUTIFUL by Anwar Sadat Swaka, Kenya | Between concealment and display: a queer refugee from Uganda claims agency through style, resisting both invisibility and exposure.

We are living through a period where trust in institutions, evidence and expertise is already fraying. So, when Grok generated and circulated millions of manipulated, sexualised images of people, this scandal landed with particular force, and exposed more than simply a technical failure. AI-generated images of bodies circulated as truth, reminding us that, in an age of mistrust, visual shortcuts are becoming both more powerful and more dangerous. Our confidence in institutions, expertise and international cooperation has weakened, while misinformation travels faster than it can be corrected. Evidence itself is increasingly treated as something to argue over, rather than a shared point of reference.

This erosion of trust has not happened by accident. In recent years, it has been cultivated through political campaigns that frame expertise as elitism, multilateral cooperation as weakness and equality as ideological overreach. Gender becomes a proxy battlefield for wider struggles over power, culture and authority. Funders scale back support for sexual and reproductive health and rights. Gender-justice organisations lose backing. Institutions dismantle DEI frameworks.

At Global 50/50 (G5050) we believe that changing the world begins with changing how we see it. In this age of dis/misinformation, G5050 generates and uses data and evidence to advance gender equality in global health and development. Increasingly, we are forced to confront a difficult question: what happens when evidence itself is mistrusted?

A woman in a patterned sari and black mask receives a vaccine injection from a healthcare worker in a yellow coat and hood—both exemplifying the care and resilience honoured by the Faculty of Royal Designers—in a sparse room with a clock on the wall.
HEALTH CENTRE ON A REMOTE ISLAND by Arpan Basu Chowdhury, Sunderban, West Bengal | India Care at the margins: a routine injection on a remote island, where distance and scarcity quietly shape who receives care, and how.
A nude person lies curled on their side against a dark, marbled background with splashes of white liquid and red lines. Ruffled black fabric runs along their back, embodying industrial design elegance. The image is framed by a light green border.
POSTPARTUM ON THE ISLAND OF BONES by Mailza Bernard, Tiradentes, Minas Gerais, Brazil | Rupture and renewal: Mailza Bernard’s self-portrait performance makes postpartum life visible, confronting the absence of care, recognition and support in Brazil’s health system.

Images as evidence

When trust in institutions weakens, the ways inequality is seen take on renewed political importance. Visual culture sits at the centre of this process, shaping the stories societies tell about themselves, and hardening those stories into worldviews. Images are mobilised to affirm or to attack, to simplify or to stereotype.

Development and humanitarian sectors have long relied on photography as evidence. Images have been used to signal urgency, legitimise interventions and make distant lives more real to funders, policymakers and the public. To see was to know.

But that certainty has frayed. AI-generated images, filters and deepfakes have made audiences more sceptical. What once appeared neutral now reveals itself as a series of decisions – about framing, proximity, access and authority. In turn, contemporary scepticism exposes what was always embedded in the image: power.

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A person with long hair lies on another's lap, looking at the camera. Both have manicured nails, wear stylish, dark clothing, and exude a flair for design. Blurred buildings fill the background, framed by a pale green border.
EVERYDAY INTIMACY by Dan Agostini, Courtesy of the artist and This is Gender | Amid a climate of trans backlash, two women move through São Paulo together, centring touch, calm, and self-defined presence over spectacle or threat

Outdated frames

We encountered this in our work at G5050. As a data-driven think tank focused on gender justice, we struggled to find images that reflected the realities our research showed: relational, contextual accounts of realities shaped by power, risk, access and care. The absence itself became evidence. The sector’s visual tools were out of step with the lives they claimed to reach.

The visual language of development was built within narrow systems of seeing. Colonial, patriarchal, heteronormative and ableist frameworks determined which bodies were seen and which stories were told. Over time, this hardened into familiar tropes: women and girls portrayed primarily as victims or symbols of uplift; poverty reduced to spectacle; ‘empowerment’ flattened into a slogan.

Even as technology changes, these habits persist. Today, AI-generated humanitarian scenes circulate widely – entirely fabricated yet presented as evidence. The tools are new, but the ‘colonial’ logic remains – extractive and distancing.

In part, this persistence reflects who has historically held the camera – and who continues to do so. Today, only 15–20% of photojournalists are women, and photographers from low- and middle-income countries remain underrepresented. Development imagery is still overwhelmingly shaped by white, male perspectives from Europe and the US. The result is a field narrowed by distance, privilege and exclusion.

Seeing differently

This is Gender, our visual storytelling initiative, emerges in response. Through it, we work with photographers whose practices alter the conditions under which evidence is produced. Authorship shifts. Distance collapses. Ethical responsibility moves to the foreground.

In Acompañamiento y Cariño (Mexico City, 2025), disability activist and photographer Jenny Bautista Media shows an elderly couple – both disabled, both each other’s carers – held in intimate domestic embrace. Her lens refuses to frame disability and ageing as dependency, rather casting intimacy and mutual care as a social and political relation rather than a private burden.

This is Gender photographers draw on queer ancestral histories, challenge able-bodied assumptions, or use performance rather than documentary realism to communicate lived experience.

In In Glitter, Mayowa Oyewale pushes back against the expectation to ‘document’ queer life. Using performance and symbolism, the image presents the queer body not as something to be recorded, but as a site where law, memory, and survival intersect. In places where queer lives are criminalised or erased, performance offers a way to show both violence and resistance without having to offer ‘proof’.

Why this matters

Creating space for multiple realities to be seen together is the animating idea behind This is Gender. This reflects G5050’s wider mission to challenge simplistic narratives and insist on evidence that reflects the complexity of real lives and holds us all accountable for promoting gender equality.

In an era marked by anxiety about truth and authority, it can be tempting to retreat into familiar images that reassure rather than unsettle. But rebuilding trust will not come from returning to old habits. It requires re-examining how evidence is produced, whose perspectives shape it, and who is made visible – or invisible – as a result.

For organisations working in global health and development, this is not a question of aesthetics. It is a question of justice.

Black and white photo of an older couple embracing closely and smiling, sitting together indoors. The scene conveys warmth and affection, framed by a light green border that reflects thoughtful design elements.
ACOMPAÑAMIENTO Y CARIÑO by Jenny Bautista Media, Mexico City, Mexico | Radical intimacy: two disabled partners hold one another in a shared domestic space, their tenderness grounded in reciprocity, trust and care

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Imogen Bakelmun is curator of Global 50/50’s This is Gender collection. She is a researcher and writer working across critical visual culture, community-rooted collaboration and experimental storytelling.